Being the daughter of a playwright meant that storytelling was always in Samantha’s blood. She graduated from The School of The Art Institute of Chicago (SAIC) where she first fell in love with handmade crafts, particularly fiber arts. After school, she went on to work in the fashion industry at companies such as Donna Karan, Maggy London, and Bliss Lau.
For close to ten years, Samantha worked as a knitwear sample maker, creating intricate handmade knitwear and crochet for couture and ready-to-wear runway shows. Samantha helped designers channel their ideas and tell a cohesive story through their collections.
A self-proclaimed elderly millennial, Samantha was always looking for new ways to share her love of crafting and storytelling with the world. This led her to create Bobble Club House, a crafting blog that chronicles the creative community with stories from a diverse group of makers. She went on to spend years working as a social media manager for a major yarn manufacturer. It was this work that led her to become the Founder of Yes & Social LLC, her social media management and consulting company. She enjoys using her love and knowledge of all things marketing to help brands develop their voice and marketing strategies.
Samantha (who met our co-founder Michele in 2018 on Worldwide Knit in Public Day in Bryant Park in NYC, through a mutual friend who was a pattern tester for Stitch & Hustle), is excited to join the team from its beginning. She’s looking forward to applying both her marketing and fiber arts expertise to bring GoSadi to the designer community.