In the world of small businesses and digital marketing, email remains one of the most effective channels for engaging with your audience. As designers, we understand the landscape is vast, and we are subject to platform changes and algorithms. Creating our own email lists enables us to build our own communities while remaining in control

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Etsy, is where creativity meets entrepreneurship and as designers it is one of our best opportunities to start selling patterns. With millions of designers vying for the attention of potential buyers, it’s crucial to make your products stand out. One of the most effective ways to do this is by crafting powerful, SEO-driven product listings.  In

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As designers, we are also content creators and often find ourselves multi-hyphenated small business owners. Affiliate marketing is a great tool in our small business toolbox to help increase income and comes with limited extra effort. It is truly easy money when done right and incorporated into your strategic marketing plan. By partnering with companies

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Our first Selling Channel integration, Ravelry, offers a golden opportunity for designers like yourself to showcase your talent. But to succeed in the world of pattern marketing on Ravelry, you need to understand the power of Attributes and Categories. In this beginner-friendly guide, we’ll explore how these essential tools can supercharge your patterns ensuring that

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We’re here with some insightful tips to help make navigating yarn company partnerships a little easier! In part one, we’ll teach you where to start and how to determine if the brand collaboration of your dreams is actually a good fit. In part two we’ll teach you the elements you need to perfect your pitch. 

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After pushing through the hard work that comes with creating your pattern, having the opportunity to share your designs with an audience of makers is the reward at the “end” of your design process. But reaching that audience is one of the most significant challenges facing designers today.  That’s why, today we’re giving you tips

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Whether you’re releasing patterns on Selling Channels such as Ravelry and/or Etsy or sharing your passion on your blog, you’re already part of a vibrant online community. But have you considered the untapped potential of Pinterest to boost your online presence, increase website traffic, gain followers, and even sell more patterns? In this guide, we’ll

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We know submitting your creative ideas and designs to a magazine can be daunting. Any time we put ourselves out there it can feel overwhelming. This handy approach will remove some of the overwhelming process and give you a clear path to submitting your creative ideas. Often, magazines will have some outline of what they

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Hey, gosadi makers! Today, let’s dive into the wonderful world of design and how you can adapt to ever-changing trends while staying true to your unique brand voice. We know it’s not always easy to balance changing trends with the needs of your audience! Luckily, we’re here to help. embrace the winds of change As

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Following up on our two previous posts about pricing, Pricing 101: A Guide for Aspiring Knitwear and Crochet Designers and Pricing 102: Finding Your Sweet Spot in a Diverse Market; we are closing out our three-part pricing series with bottom line numbers! Today we’re crunching the numbers to answer the age-old design question… Should you

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