Marketing and Promotion

Marketing and Promotion

  • Affiliates Are Not Dead—But We Need to Change Our Approach
    8 minutes

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    Affiliates Are Not Dead—But We Need to Change Our Approach

    Designer and crochet instructor Tamara Kelly is the creator of Moogly Blog, the author of Quick Crochet for the Home, and a leading industry expert.We’ve invited Tamara to share the lessons she’s learned from growing Moogly into a go-to resource for makers worldwide. Her insights are a must-read for anyone looking to build authentic, long-term

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  • Standing Out in the New Search: How Creators Can Thrive in the Age of AI
    3 minutes

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    Standing Out in the New Search: How Creators Can Thrive in the Age of AI

    There’s a lot of noise out there about AI changing everything—and sure, in some ways it is. Search is shifting. Platforms are evolving. But at the end of the day, WHAT people search for shapes the responses search engines deliver.  So what does that mean for those of us who blog, post, and share? It

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  • Marketing & Promoting Knitting Patterns
    7 minutes

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    Marketing & Promoting Knitting Patterns

    So, you’ve designed beautiful knitting patterns, put them up for sale, and are waiting for the orders to roll in. But despite your best efforts, you’re not getting the traction you’d hoped for. What’s missing? Marketing! Even the most stunning and well-crafted knitting patterns need visibility to sell well. With millions of patterns available online,

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  • Instagram 103: 8 Proven Strategies for Small Business Growth
    5 minutes

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    Instagram 103: 8 Proven Strategies for Small Business Growth

    By Samantha Brunson, GoSadi Early Access User Congratulations! By now you’ve read Instagram 101 & 102 and are ready to take the next step to  improve your Instagram account, content, and engagement strategy.  As always, I want to remind you that Instagram is an ever evolving platform. It’s one of the things I love most

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  • Facebook Marketing for Small Businesses: 10 Strategies for GoSadi Designers
    11 minutes

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    Facebook Marketing for Small Businesses: 10 Strategies for GoSadi Designers

    By Samantha Brunson, gosadi Early Access User The world of social media marketing is ever changing. But there are a few staples that should be on your radar as you look to grow your audience. Today we’re exploring one of those key platforms: Facebook!  Did you know that nearly 70% of adults use Facebook? That’s

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  • 5 Questions to Ask Yourself Before Diving Into Affiliate Marketing
    4 minutes

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    5 Questions to Ask Yourself Before Diving Into Affiliate Marketing

    Thinking About Affiliate Marketing? Here’s Everything You Need to Know Before You Get Started Affiliate marketing can be a fantastic way to monetize your platform and share products you love with your audience. However, before diving in, it’s crucial to ask yourself a few key questions to ensure your success.  Here are five essential questions,

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  • Five Key Lessons for New Authors: Publishing in Craft at h+h Americas
    4 minutes

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    Five Key Lessons for New Authors: Publishing in Craft at h+h Americas

    The world of craft publishing is ever-evolving! This year at h+h americas, we had the privilege of discussing it with some of the industry’s top leaders. We asked the tough questions and got invaluable insights from our panel, which included moderator Trisha Malcolm, Patty Lyons and Safiyyah Talley (authors), as well as Amy Barrett-Daffin and

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  • Instagram Business 102
    5 minutes

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    Instagram Business 102

    You’ve decided to make the switch to a business Instagram account. Now let’s dive into the meat & potatoes of the platform to create the Instagram community for YOU! Before we get started it’s important to note that the goal of this post is NOT to get your follower count up or to help you

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  • Instagram Business 101
    5 minutes

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    Instagram Business 101

    Instagram is a great place to show off your makes and stitches as you begin developing new designs and ideas. It’s a fantastic tool for sharing inspiration and a valuable resource for finding inspiration.  As an independent designer, embracing Instagram Business Accounts goes beyond showcasing your creations; it’s about strengthening connections and honing your voice.

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  • The Stitchwear Designer’s Guide to Self-Promotion and Earning What You Deserve
    6 minutes

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    The Stitchwear Designer’s Guide to Self-Promotion and Earning What You Deserve

    It’s time the world recognizes the incredible value you bring to the table…but that begins with you recognizing the value that YOU bring to the table. Today, we’re diving into the empowering realm of advocating for your worth and making sure you get the compensation you rightfully deserve. It’s not just about asking; it’s about

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