Our first Selling Channel integration, Ravelry, offers a golden opportunity for designers like yourself to showcase your talent. But to succeed in the world of pattern marketing on Ravelry, you need to understand the power of Attributes and Categories. In this beginner-friendly guide, we’ll explore how these essential tools can supercharge your patterns ensuring that they reach the right audience.
pattern attributes: elevating your visibility
Pattern attributes are your secret weapon for increasing the visibility of your designs. These tags or labels describe the unique characteristics of your creation, making it easier for users to find your patterns in the sea of creativity that is the Ravelry search feed. Here’s how Attributes can help with your marketing efforts:
1. Targeted reach: By specifying yarn weight and fiber type in your Attributes, you’re ensuring that your pattern appears when users search for materials they have on hand. This targeted approach can boost your pattern’s appeal to a customer who might be looking for a quick pattern that they can start right away using their stash.
2. Attracting the right audience: Assign a Skill Level to your design. This helps you attract crafters whose Skill Levels align with your pattern’s requirements. You can read more about Skill Level and its importance in our grapevine post here.
3. Niche appeal: Use Attributes to highlight special techniques or stitches featured in your design. This can intrigue skilled crafters seeking unique challenges and set your pattern apart from the rest. You never know what will be the selling point for a specific customer so make sure you are casting a wide and specific net. This also informs crafters of what to expect while making your design and that leads to brand trust.
4. Captivating keywords: While Ravelry does not have a “keyword search” incorporate relevant keywords and themes by using Attributes that encapsulate the essence of your design to increase your visibility. These keywords can make your pattern more discoverable in specific niche searches as well as add to SEO.
Try to put yourself in the mindset of your target audience. What about your pattern makes it special? Call those features out! BUT it’s important to highlight Attributes that your pattern actually has. Adding irrelevant Attributes will cause your customers confusion and could get you in trouble with Ravelry super admins.
leveraging pattern categories: organizing for success
Categories are the backbone of pattern organization on Ravelry. They help users explore patterns within specific genres, and they’re also a potent tool for your marketing strategy. Here’s how to make Categories work for you:
1. Targeted exposure: Selecting the right Category ensures that your pattern is seen by users interested in that particular type of project, be it sweaters, accessories, or home decor.
2. Subcategories for precision: Dive deeper into subcategories within your main Category to refine your pattern’s placement. This precision can attract crafters who know exactly what they’re looking for. These customers are looking to buy!
3. Seasonal optimization: Consider the seasonality of your design and place it in the appropriate Category accordingly. This can boost its visibility during specific times of the year when demand is higher.
4. Relevant marketing: Accurate categorization means your pattern is more likely to show up in searches by users actively seeking your type of design. This can lead to increased interest and sales.
categories & attributes: your marketing edge with gosadi
By strategically using pattern Attributes and Categories, you’ll significantly enhance your marketing reach on Ravelry. With a little practice and a dash of creativity, your patterns will begin to stand out from the crowd in the thriving Ravelry community.
gosadi helps you find and use all of the Ravelry Categories & Attributes with ease. Additionally, with the help of gosadi SMARTS! ™️, these Categories and tags feed into your SEO helping to pattern get found across the web through your gosadi DLP.
Your pattern deserves to be discovered, on gosadi we make this process easy as 1, 2, 3. Log in to begin your Attribute and Category process today!
